Webhooks

Webhooks send data in real-time to external services (CRM, Clay, Zapier, Make, etc.) when specific events occur on the platform. Location: Settings → DEVELOPER → Webhooks.

Webhook List

Column	Description
Name + status	Name and status (Active / Inactive)
Endpoint URL	Target URL for data delivery
Events count	Number of subscribed events
Filter groups	Active filter groups (e.g. "1 group (AND)")
✅ / 🔴 counters	Successful / failed deliveries
Toggle	Enable / disable webhook
⋯ menu	Test Webhook · View Deliveries · Edit · Delete

Creating a Webhook

Click + Add Webhook → Create Webhook modal:

Field	Description
Name	Webhook name
Endpoint URL	Your endpoint URL (e.g. `https://example.com/webhook`)
Event	Event type from dropdown
Filters	Optional: conditions for filtering

Click Create Webhook.

Clay integration example: `https://api.clay.com/v3/sources/webhook/pull-in-data-from-a-webhook-{id}`

Available Events

Contacts:

Contact Created · Contact Updated · Contact Deleted
Stage Changed · Tag Added · Tag Removed · List Changed

Automations:

Automation Started · Automation Completed · Automation Failed

Messages (expand with ▾ button)

Webhook Filters

Filters trigger the webhook only under specific conditions.

Component	Options
Filter field	Automation · List · Sender · Tag · Stage
Operator	is · is not · is any of · is none of
Value	Specific automation / list / sender / tag / stage

Conditions within a group are combined with AND. + Add condition adds a condition to the group. + Add group adds a new condition group.

Example: filter "Stage is any of Interested" — the webhook fires only when a contact moves to the Interested stage.

Editing and Testing

Action	How
Edit	⋯ → Edit → change Name, URL, Event, Filters → Save Changes
Test Webhook	⋯ → Test Webhook → system sends a test payload
View Deliveries	⋯ → View Deliveries → full call history with statuses
Delete	⋯ → Delete → confirm

FAQ

How to verify a webhook is working?

Click ⋯ → Test Webhook — the system sends a test payload to your endpoint. Or go to View Deliveries to see the full call history.

Can I filter a webhook by a specific automation?

Yes. In the Filters section, select field Automation → operator is any of → choose the automation.

How to connect to Zapier or Make?

Create a new Zap/scenario in Zapier or Make → select Webhooks as the trigger → copy the URL → paste it as the Endpoint URL when creating the webhook.